Technical Strategy & Governance
• Own the Technical Roadmap: Lead the GEO/SEO strategy to drive measurable YoY growth and high-intent lead generation.
• Engineering Partnership: Translate SEO needs into clear tickets and technical specs for developers.
• Crawl & Indexing: Manage large-scale site architecture (sitemaps, robots.txt, and canonicalization logic).
• Site Health: Own Core Web Vitals and establish "SEO Guardrails".

AI & Future-Search Optimization
• AEO & GEO Leadership: Execute strategies for Answer Engine Optimization, and Schema.org deployment to secure visibility in AI Overviews and LLM responses.
• Innovation: Conduct R&D on search trends, testing how LLMs cite sources and adapting accordingly.
Cross-Platform Organic Growth (Web & ASO)
• ASO Ecosystem Synergy: Ensure our web presence supports app discoverability and downloads.
• Unified Search Intent: Ensure keyword strategies capture high-intent traffic that drives conversions.

Advanced Analytics & Automation
• Data Integration: Build executive-level dashboards blending GA4 and GSC data to provide actionable insights.
• Forecasting: Provide monthly organic traffic and lead forecasts.

CMS & Plugin Architecture (WordPress)
• CMS Management: Oversee the technical health and performance of our WordPress environment, ensuring optimization for search speed and crawlability.
• Plugin Strategy: Evaluate and manage the SEO plugin ecosystem (e.g., schema, caching, image optimization).